When it comes to investing, 'traditional' isn't exactly our style. We don't chase after returns or speculate which country will be the next top performer — or who will be the next Apple.
We believe there's a better way. Instead of making predictions or following headlines, we focus on the factors we can control and rely on four investment principles. The first is time-tested, academic research into the behavior of financial markets and investors.
This five-minute video — narrated by Rafia Hasan, co-Chief Investment Officer mdash; will provide you with a high-level overview of the evidence at the core of our philosophy, and how we use those findings to help provide you with a rewarding investment experience.